Watch Videos Through Proxy! Blockbuster, Inc., features a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they are able to; but they are able to only take action in Blockbuster stores.
The move, announced yesterday, is a component of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to stop Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers gone to live in renting movies from the Internet and achieving them delivered inside the mail, Blockbuster was made to close most of its brick-and-mortar stores. However, even its online rental branch, which was meant to accept Netflix alone turf, never became as big and profitable because the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will be setting up kiosks in the select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, naturally, is consumers mustn't only own an Archos-manufacturerd portable movie player, and often will also still ought to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a motion picture, and possess it sent to their door (often through the next day). Blockbuster's move can be hardly revolutionary when compared with initiatives by Netflix to let customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies can be searched, rented and watched within minutes just by employing a wireless Internet connection and the Apple TV hardware connected on their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies are actually offering video when needed for years.
With such competition, it can be hard to discover why consumers will wish to drive to your neighborhood Blockbuster simply to download a motion picture onto a movie player that they're going to have to buy by themselves.
One way Blockbuster may make this plan easier is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can imagine that a kiosk that let you plug your iPod into and download a film immediately may have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving for their neighborhood Blockbuster store as opposed to using Netflix, Apple, or host of other alternatives. Blockbuster obviously has a long way to visit beat Netflix inside movie rental business.
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